3 Simple Ways to Massively Increase Your Blog Traffic

Let’s talk about the quickest and easiest ways to increase your blog traffic right now.

We’re talking lots and lots of eyes on that pretty little blog of yours! More comments and shares on that latest blog post you worked so hard on…And with a little bit of time and effort, it’s totally possible.

WHY TRY TO BOOST YOUR BLOG TRAFFIC?

Every blogger knows the pain of hitting publish on a new blog post and then hearing crickets. It’s a sucky feeling. Even though blog traffic isn’t the most important thing in the world, it’s definitely something that should be growing consistently… and if we do things right, it will.

We all want more eyes on our stuff.

But more than that, we want highly targeted eyes – the people that will love our stuff and spend a lot of time eating up our little slice of online pie. Targeted traffic will bring us loyal readers, die-hard fans, and more blogging income.

To that end, I put together my top three tips to help you kick some serious booty in the blog traffic growth department. These strategic tips are going to show you how to boost your blog traffic, as quickly and pain-free as possible.

But, first things first.

BEFORE TRYING TO INCREASE YOUR BLOG TRAFFIC, DO THIS…

I want you to go into your Google Analytics account and check your current blog traffic. The numbers might not be massive today, but that’s okay! Login. Click on audience, then click on overview. Take a screenshot of your website traffic over the past 30 days.

If you want to find growth strategies that actually work, you’ll need to track your progress… and that’s exactly what I want you to do.

After implementing these three traffic growth strategies for one month, you’re going to come back to this blog post for a refresher… and you’re going to take another screenshot of your website traffic over the past 30 days (the 30 days that you spent actively trying to increase your blog traffic with my tips below). Do this every month for the next three months, and just see what happens.

Spoiler alert: good things are going to happen.

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It’s not going to happen overnight, but it is going to happen. Be sure to put an alert on your phone to come back to this post in 30 days! The screenshots of your monthly traffic are going to be an important part of tracking your growth.

Now, let’s get to the good stuff!

1. LEARN SEO TO GROW YOUR BLOG TRAFFIC ORGANICALLY

SEO stands for search engine optimization. This is quite literally the act of optimizing your content for search engines, so that people can find you when they are searching for something. Optimizing your content involves choosing specific words, phrases, and structure that help search engines to figure out what your blog post is all about and who they should show it to. It also involves working to gain genuine authority in the eyes of search engines (like Google).

When you type something into the Google search box, the search engine algorithm chooses the most relevant content it can find and brings it up in your search results. When a blogger optimizes their content using search engine optimization strategies, it helps Google decide where to place your post in the search results.

As an experiment, open up another tab and type the phrase “easy chocolate cake recipe” into Google right now. Every blog post that appears on page one of your search results is the most highly optimized content that Google can find related to easy chocolate cake recipes.

How can learning SEO help you increase your blog traffic?

If you optimize your content, it helps Google figure out where you belong in search results. That way, when people search for something that you write about, your blog post will pop up in their search and lead them back to your website – yay! This is organic website traffic, and it’s the best kind.

People are using search engines because they are LOOKING FOR SOMETHING they want or need. Wouldn’t it be great if your blog post popped up in front of them right when they need it the most?

SEO makes this possible, and it’s such an important part of the blogging process.

When social media sites crash, people can still find you. When Pinterest views are tanking, people can still find you. And when people are looking to try or buy something that you offer, they can still find YOU.

Where to start?

There are so many free/super affordable resources out there that can help you understand and implement SEO strategies that will increase your blog traffic, and ultimately increase your blogging income.

I highly recommend this SEO book for beginners. It was written by professional blogger and SEO-pro Debbie Gartner from TheFlooringGirl.com. It explains everything you need to know about on-page optimization, including why SEO is so important, what Google is looking for from content creators, what to do before and after publishing a blog post, and a ton of helpful tips and trick to improve your SEO.

Simply put, it’s worth every penny of that $37.

Do some research and find a some tools and resources that will help you understand and implement important SEO strategies. It will take a few months to start seeing the progress, but if you do things the right way, it will be well worth the time and effort.

And to take it an extra step, here are some insanely helpful SEO tips from 24 experts in the field!

2. FALL IN LOVE WITH PINTEREST MARKETING

In addition to on-page blog post optimization, we also need to spread our content around on platforms where our audience spends time. One of my favorite sources of website traffic is Pinterest, and for good reason.

Pinterest brings in more than half of my blog traffic, and it’s a traffic gold mine for most bloggers. If you want to increase your blog traffic, you need to jump on the Pinterest train … like, yesterday.

Why?

Pinterest is a search engine, and much like Google, users are spending time on Pinterest, searching for things that they want to try and buy. If you’re sharing your content on Pinterest, and optimizing that content, your target audience can find you right when they need you.

Did you notice that blog traffic tip number two says to “fall in LOVE with Pinterest marketing” and not just “use Pinterest to grow your blog”?

This is because growing your blog traffic with Pinterest requires serious strategic effort. You have to learn what Pinterest likes and what your users like. You have to adjust your strategies as the Pinterest algorithm changes. And you have to view the platform from a marketing perspective, not just a place to save pretty pictures, quotes, and recipes.

If you want Pinterest to work for you, you have to fall in love with the marketing side of Pinterest. Learn to use it as a marketing tool for your business.

To get you started, I put together a FREE 5-day Pinterest training that will set you up for success.

3. ADD YOUR BLOG LINK TO YOUR SOCIAL PROFILES

This is the one that so many bloggers overlook, but YOU shouldn’t, because it’s essentially free publicity for your blog! People are coming across your social profiles every single day and it’s important to optimize those profiles so that you can lead your target audience right where you want them to go.

Here are a few simple ways to optimize your social profiles:

YOUR INSTAGRAM BIO

Your Instagram bio has a website URL section that allows you to include one clickable link in your profile. This can be a link to your website or to a specific landing page. Just be sure to use that special Instagram real estate for the one link that brings the most value to you and your blogging biz.

YOUR FACEBOOK BIO

Facebook also allows you to put clickable links in your personal profile. Clickable links are sooo important because it makes things super simple for your user. Make it EASY for them to find your blog.

Even if your Facebook profile is private (like mine is), you can still have a link to your blog in your bio. This way, anyone who comes across your profile on Facebook can still find their way back to your website, even if they can’t “friend” you on Facebook.

You can add multiple clickable links to your Facebook profile, but I recommend limiting it to 2-3 so that your audience doesn’t have to deal with decision overload. Here is a step-by-step guide for optimizing your Facebook profile.

Essentially all of the major social media channels have profile bio sections that allow you to invite people back to your website with a clickable link: Pinterest, Twitter, LinkedIn etc.

These are free opportunities for you to get extra exposure for your website and increase your blog traffic. And you might think they don’t matter, but oh man, they do!

Every day, I come across people on social media that I’d love to connect with, buy from, or support their blog… But I can’t because they don’t have their social profiles optimized and I can’t find their website.

Don’t make that mistake. If you want to increase your blog traffic, optimize your social media accounts so that people can FIND YOUR BLOG quickly and easily.

PUTTING IT ALL TOGETHER

If you aren’t doing these three things, it’s time to get started on them today. They are the best and most affordable ways to increase the targeted traffic that comes to your blog. This will lead to loyal readers and die-hard fans that love your stuff, share your stuff, buy your stuff… and keep on coming back for more!

There is more to the blogging puzzle than these things, of course, but this is the best start!

Take advantage of some SEO education and start implementing the strategies today. Start using Pinterest as a marketing tool right away. And optimize your social profiles so that people can find your blog when they want to connect with you.

That’s the whole she-bang babe! I use these tips to drive traffic to my blog every month and you can do the same.