How to Make Money as a Mom Blogger
Hey there, blogger! If you’re interested in making money from your mom blog, you’re in the right place. There are three primary ways to make money as a mom blogger, and we’re going to cover them in detail today.
Here are the basics:
1. You can promote and sell products/services through affiliate marketing.
2. You can promote and sell products/services through sponsored posts.
3. You can create and sell your own products or services.
Today, we’re going to lay out the road map for every mom blogger that ever asked, ‘can I really make money blogging?’ Spoiler alert: You can!
HOW TO MAKE MONEY AS A MOM BLOGGER (WITH AFFILIATE MARKETING)
Affiliate marketing is essentially promoting products for a business that you are associated with.
And here’s how it works:
You apply to join an affiliate program that fits in your niche (in this case, motherhood, babies, parenting etc). When you get approved by that affiliate program, you gain access to a special trackable link for the products you want to promote. When someone clicks on that link and makes a purchase, you earn a commission. Hooray for money in the bank, mama!
So, let’s cover the best affiliate networks for every mom blogger to join. THE NETWORK is the platform that contains a pool of affiliate programs that you can join. You’ll need to join the affiliate network if you want to access the affiliate programs within that pool.
I’ll also be sharing a bunch of programs within the top affiliate networks and how much they pay you for each sale you make.
Let’s get to it: the best affiliate networks for mom bloggers…
You can join the AWIN affiliate network HERE. There is a $5.00 screening fee to join this network, which will be refunded to you after approval. This network is full of awesome affiliate programs for mom bloggers. Here are just a few of the programs you can join and how much you can earn from them.
Disney Movie Club // $30 per club enrollment
LillyPost Kid Book Subscription Box // $10 per sale
FabFitFun // $9 flat rate for each sale
Etsy // 2-4% commission per sale
MadStyle // 15% commission on each sale
DressLily // 16% commission on each sale
AliExpress // 2-7% commission on each sale
The Hut // 8% commission on each sale
The Twister Group // 2-4% commission per sale
Peace Love World // 8% commission per sale
PaperChase // 8% commission per sale
Sentry Baby Products // 8% commission per sale
Wordery Online Bookshop // 5% commission per sale
Cookie’s Kids // 5% commission per sale
Remember, you’ll join the AWIN network first, and then you’ll apply to the affiliate programs you want to join in that network. There are hundreds of programs you can join, but it gets very time-consuming trying to join them all and promote them all.
So, don’t do that.
Focus on a few of the programs that will be most valuable to YOUR AUDIENCE.
You’ll search for programs to join in your AWIN dashboard here:
And then you’ll click the button to “Join Program” here:
When you apply to join the program, you’ll have to agree to terms and select the primary promotion method you’ll be using. I usually select my website, but you can select whichever platform you use the most.
You also have the option to “add a message” to introduce yourself and share why you want to join the program. I highly recommend doing this extra step because it speeds up the approval process.
To put this whole affiliate marketing concept into perspective: let’s say that you join the LillyPost affiliate program. They pay $10 per subscription box sign up. Through your blog posts and social media shares, you promote this service to moms with small kids. Ten moms buy a subscription box … you make a hundred bucks.
…and then you do a happy dance 🙂
You can join the Share-a-Sale network HERE. This is a free network with literally thousands of programs to join. Here is a big ol’ list of some great affiliate programs in the network. Again, focus on the ones that can bring value to your readers.
Living Tree Software // 40% commission per sale
Earth Mama Organics // 20% commission per sale
Warby Parker // 20% commission per sale
Able // 20% commission per sale
DressLily // 16% commission per sale
Olivia and Jane // 15% commission per sale
American Family Safety // 15% commission per sale
Amber Alert GPS // 15-20% commission per sale
Grovia // 10% commission per sale
Natural Baby Co. // 10% commission per sale
Cloth Diaper.com // 10% commission per sale
Put me in the Story // 10% commission per sale
Stella & Dot // 10% commission per sale
Jane Affiliates // 10% commission per sale
Tieks // 10% commission per sale
Cents of Style // 10% commission per sale
Spanx // 8% commission per sale
Crazy 8 // 8% commission per sale
Gymboree // 8% commission per sale
Bazzle Baby // 8% commission per sale
Only Kids Hangers // 8% commission per sale
Pampered Mommy Box // $4 per sale
Sweet Stamp Shop // 8% commission per sale
Kids Stuff in a Box // 8% commission per sale
Penney Lynn Wind Toys // 7.25% commission per sale
Posh Mommy // 7% commission per sale
Claire’s // 5% commission per sale
Dollar Tree // 4-7% commission per sale
WayFair Business // $40 per sale
So many of these programs are perfect for mom bloggers!
Simply join the Share-a-Sale network, apply to the programs that you want to join, and then start promoting your affiliate products to your audience.
You’ll search for programs to join here:
And then you’ll click the button to “Join Program” here:
Similar to AWIN, you’ll have to agree to the terms of the program and explain how you’ll promote the products. Don’t stress over it too much, just introduce yourself and your promotion plan and hit submit.
Then comes the money-making part!
Let’s say you’re a mom blogger who writes about natural and sustainable living. You join the Grovia affiliate program and write an article about the benefits of using cloth diapers. You fill that article with helpful links to the best cloth diaper products sold by Grovia. One of your readers buys $200 worth of product through your affiliate link (which is waaaay too easy to do when building your cloth diaper stash haha).
When they make their purchase, you earn 10% of that sale…which comes out to $20 for that single purchase. Get a handful of readers buying from that article every week, and I don’t have to tell you how quickly those $20 commissions can grow.
And the beauty part is: you can earn money from those links for years to come, long after you publish that article.
RAKUTEN AFFILIATE NETWORK
You can join the Rakuten Affiliate Network HERE. I love Rakuten because they have such a huge range of affiliate programs for bloggers in every niche. If you want to make money as a mom blogger, this is one of the best networks for you to join!
We are going to outline a few of the highest paying and most popular affiliate programs in this network. If you own any of these brands or think they could potentially benefit your readers, you should join that affiliate program and start promoting their stuff ASAP.
Alex and Alexa // 8% commission per sale
The Honest Company // 5-10% commission per sale
Urban Wall Decals // 5-10% commission per sale
Stroller Haus // 6-12% commission per sale
Bamboo Nature // 6% commission per sale
Nasty Gal Limited // 6% commission per sale
Tidy Living // 6% commission per sale
Kid’s Foot Locker // 6% commission per sale
Cake Maternity // 5% commission per sale
Project Nursery // 5% commission per sale
Sam’s Club // 4% commission per sale
Charlotte Russe // 4% commission per sale
My 1st Years // 3% commission per sale
Aden + Anais // 3% commission per sale
Macy’s // 3% commission per sale
Calvin Klein // 3% commission per sale
Free People // 1-3% commission per sale
Nordstrom // 2% commission per sale
Motherhood Maternity // 2% commission per sale
Stride Rite // 2% commission per sale
Joann Craft Stores // 1% commission per sale
Once you get approved by Rakuten, you can search for affiliate programs from your dashboard here:
Apply for the program you want to join here:
A box will pop up asking you to read and agree to terms. Read the terms, click the box to agree, and then hit “OKAY.” And that’s it!
Keep in mind though, applying to hundreds of programs and trying to promote all of those products can be frustrating, overwhelming, and unproductive. Focus on a few programs with quality products that can truly benefit your readers.
That will greatly increase your chance of conversions!
HOW TO MAKE MONEY AS A MOM BLOGGER (WITH SPONSORED POSTS)
Okay, I know that was a lot of information to cover in our affiliate section, but we have two more ways to make money as a mom blogger, so let’s chat about those for a quick minute.
Doing sponsored posts:
As a mom blogger, you have a unique edge with an audience of moms that are usually ready and willing to purchase products that will make mom life easier and better…. I know, because I was THAT MOM. Scouring the internet for hours, trying to find the best products to use for my baby and my home.
The truth is, if you want to make money as a mom blogger, you absolutely can.
You can reach out to individual companies that you want to work with and pitch them your idea for a sponsored post. Maybe there is a subscription box that you use and love. Maybe there is a car seat or crib or baby food maker that is worth recommending to your readers. Or, maybe there is even a local business that you’d like to work with…
Here’s an example of a small company that I worked with on a sponsored post. They paid a fee for me and my kiddos to go play in their playhouse all day, take pictures, and write about it.
Ya really can’t beat that!
If there is any brand or business out there you’d like to work with, send them an email and offer to promote their products on your own blog or social media channels (for a fee).
Here is a comprehensive article about working with brands on sponsored posts. It also includes a pitching guide to help you land those gigs and get paid!
And here are a few networks you can join to land sponsored posts too:
HOW TO MAKE MONEY AS A MOM BLOGGER (BY CREATING YOUR OWN PRODUCTS)
This is one that people often overlook, because they feel like they “don’t have what it takes.”
Well, let me tell you. You DO have what it takes.
Think about creating and selling your own clothing, handbags, teething toys, swaddle blankets, baby carriers, candles, jewelry. Look at the owners of MyWildBird, Coveted Things, and Milk Snob (as seen on Shark Tank)! MOMS working hard, creating awesome things, and building their dream businesses.
If they can do it, you can do it too…if you want to.
The sky is the limit. And when you’re a mom blogger, you don’t want to put all your eggs in one basket anyway. You want to have income flowing in from a few different places.
So, do some affiliate marketing. Do some sponsored posts. Create something awesome and sell it to your audience. This is exactly what I do to bring in over $5,000 from my blog every month…and you can do it too.
There are so many fun and flexible ways to make money as a mom blogger!
I hope this article has been helpful. If you enjoyed these tips, please take a minute to share this post on Pinterest!
OTHER ARTICLES YOU MIGHT ENJOY: