How to Make Money as a Fashion Blogger

How to Make Money as a Fashion Blogger (Using Affiliate Marketing)

If you’re interested in making money from your fashion blog, you’re in the right place. There are three primary ways to make money as a fashion blogger, and we’re going to cover them today.

1. You can promote fashion products through affiliate marketing.

2. You can promote fashion products through sponsored posts.

3. You can create and sell your own fashion products.

Today, we’re going to focus on affiliate marketing, but we’ll touch on the other two income streams at the end of this article.


Affiliate marketing is essentially promoting products for a business that you are associated with.

And here’s how it works:

You apply to join an affiliate program that fits in your niche (in this case, fashion). When you get approved by that affiliate program, you gain access to a special trackable link for the products you want to promote. When someone clicks on that link and makes a purchase, you earn a commission.

So, let’s cover the best affiliate networks for every fashion blogger to join. THE NETWORK is the platform that contains a pool of affiliate programs that you can join! You’ll need to join the affiliate network if you want to access the affiliate programs within that pool.

I’ll also be sharing a bunch of programs within each network and how much they pay you for each sale you make.

Let’s get to it: the best affiliate networks for fashion bloggers…

How to Make Money as a Fashion Blogger | This blog post covers everything you need to know about affiliate marketing, affiliate networks, affiliate programs, and the commissions you earn from promoting fashion products. This post contains affiliate links, which means I earn a small commission when you make a purchase, at no cost to you. Thank you for fueling my caffeine habit!


You can join the AWIN network HERE. There is a $5 screening fee to join this network, but the money is refunded to you after approval. I counted over 100 fashion and apparel programs in the Awin dashboard, but there might even be more than that! Here are a few of the most popular ones and the amount they pay to their affiliates.

FabFitFun // $9 flat rate for each sale

Etsy // 2-4% commission on each sale

MadStyle // 15% commission on each sale

DressLily //  16% commission on each sale

AliExpress // 2-7% commission on each sale

The Hut // 8% commission on each sale

Remember, you’ll join the AWIN network first, and then you’ll apply to the affiliate programs you want to join in that network. These are some of the highest paying and most popular, so start with the list above! Once you get approved by AWIN, your dashboard will look like this:
Awin Dashboard | How to use Awin Affiliate Network to Make Money Blogging

You’ll search for programs to join here:

Awin Search | How to use Awin Affiliate Network to Make Money Blogging
And then you’ll click the button to “Join Program” here:

How to Join an Affiliate Program Using Awin

When you apply to join a program, you’ll have to agree to terms and select the primary promotion method you’ll be using. You also have the option to “add a message” to introduce yourself and share why you want to join the program. I highly recommend doing this extra step! It’s the best way to get approved.


You can join the Share-a-Sale network HERE. Share-a-Sale is another great affiliate network platform that connects you with awesome brands to work with! It is free to join and there are literally thousands of programs in the network. Here is a big ol’ list of some great fashion brands that are part of Share-a-Sale.

We’re starting with the highest paying and working our way down!

Warby Parker // 20% commission per sale

Able // 20% commission per sale

DressLily // 16% commission per sale
Olivia and Jane // 15% commission per sale

7 Charming Sisters // 14% commission per sale

Hobo Hand Bags // 12% commission per sale

Bella Bag // 10-15% commission per sale

SHEIN // 10% commission per sale

Stella & Dot // 10% commission per sale

Jane Affiliates // 10% commission per sale

Tieks // 10% commission per sale

Cents of Style // 10% commission per sale

Spanx // 8% commission per sale

Reebok // 7% commission per sale

Posh Mommy // 7% commission per sale

Swimsuits for All // 7% commission per sale // 5% commission per sale

Claire’s // 5% commission per sale

U.S. Polo Association // 5% commission per sale

So, what good does this long list of affiliate programs do for me, you might ask?

This list is a great starting point for any fashion blogger that wants to promote brand-name products to their audience…and get paid to do it!

You’ll simply join the Share-a-Sale network, apply to the programs that you want to join, and then start promoting your affiliate products to your audience. Once you get approved and login, you can search for programs to join here:

Share a Sale Dashboard | Learn how to make money as a fashion blogger using the Shareasale affiliate network
And then you’ll click the button to “Join Program” here:

How to use Share a Sale for Affiliate Marketing
Similar to AWIN, you’ll have to agree to the terms of the program and explain how you’ll promote the products. It’s perfectly fine to copy/paste the same promo spiel!

Now…the money-making part!

Let’s say you promote your favorite Warby Parker sunglasses to your audience. Someone buys $100 worth of product through your link. When they pay for their purchase, you earn $20 (or 20% of that sale). It’s that simple.



 You can join the Rakuten Affiliate Network HERE. I love Rakuten because they have such a huge range of affiliate programs for bloggers in every niche. If you want to make money as a fashion blogger, this is one of the most important networks for you to join!

We are going to outline a few of the highest paying and most popular affiliate programs in this network. If you have an item in your closet that you purchased from one of these brands, you should (without a doubt) join that affiliate program and start promoting their stuff!

Basic Outfitters // 8% commission per sale

Famous Footwear (Canada) // 7% commission per sale

Nasty Gal Limited // 6% commission per sale

Urban Outfitters // 5% commission per sale

Mod Cloth // 5% commission per sale

Charlotte Russe // 4% commission per sale

Macy’s // 3% commission per sale

Calvin Klein // 3% commission per sale

Free People // 1-3% commission per sale

Nordstrom // 2% commission per sale

UGG Canada // 2% commission per sale

UGG USA // 2% commission per sale

Buckle // 2% commission per sale

Tommy Hilfiger // 2% commission per sale

Loft // 2% commission per sale

Ann Taylor // 2% commission per sale

Once you get approved by Rakuten, your dashboard will look like this:

Rakuten Affiliate Network Dashboard | Learn how to make money as a fashion blogger using Rakuten

You can search for and join affiliate programs here: Rakuten Affiliate Network Dashboard | Learn how to make money as a fashion blogger using Rakuten
A box will pop up asking you to read and agree to terms. Read the terms, click the box to agree, and then hit “OKAY.” Approval can take a few business days.


You can join the Impact (formerly Impact Radius) Network HERE. Impact has a lot of really great programs too, but we’re focused on fashion here today, so we’re just going to talk about the best affiliate program in their network: TARGET…

Need I say more??

If you’re a fashion blogger, you probably want to join the Target affiliate program…like, yesterday.

Join the Impact network, then join the Target affiliate program, and get to work promoting their stuff. This is especially helpful if you’re a mama blogger or Instagram influencer…because, who doesn’t love Target? Average commissions are 1-5% per qualifying sale.

If you need help finding your affiliate links after joining the program, you can check out this step-by-step tutorial HERE.


You can join the Shop Style Collective network HERE. Fashion bloggers love Shop Style because they make it so easy to earn. They even provide a master list of their highest commission retailers, so that you can focus on the brands that are going to make you MONEY. A few from this list are:

Alex and Ani



Juicy Couture

Lucky Brand

Saks Fifth Avenue

We’ve covered a lot of ground here today, so we’re not going to do a Shopstyle tutorial. But they have all the tools and tutorials you need to make money through their network. Once you get approved, just go into your dashboard and click the “Help” button in the bottom left corner for assistance getting set up.



You can apply to join the Reward Style Network HERE.

Reward Style is one of the most popular fashion-focused affiliate networks. It’s also one of the more difficult networks to get into, which is why we saved this one for last. If you’re a new fashion blogger, I don’t recommend focusing on Reward Style yet.

Focus on the other networks that we discussed here today!


Okay, I know that was a lot of information to cover in our affiliate section, but we have two more ways to make money as a fashion blogger, so let’s chat about those for a quick minute.

Doing sponsored posts: you can reach out to individual companies that you want to work with and pitch them your idea for a sponsored post. Maybe there is a clothing subscription box that you use and love. Send that company an email and offer to promote their products on your own blog (for a fee).

Here is a comprehensive article about working with brands on sponsored posts. It also includes a pitching guide to help you land those gigs and get paid!

Creating your own products: think about creating and selling your own clothing and accessory line! I know several fashion bloggers that sell their own t-shirts, their own jewelry, their own handbags.

The sky is the limit. And when you’re a blogger, you don’t want to put all your eggs in one basket anyway. You want to have income flowing in from a few different places. So, do some affiliate marketing. Do some sponsored posts. Create something awesome and sell it to your audience.

There are so many fun and flexible ways to make money as a fashion blogger!

I hope this article has been helpful. If you enjoyed these tips, please take a minute to share this post on Pinterest!


13 thoughts on “How to Make Money as a Fashion Blogger (Using Affiliate Marketing)”

  1. Hi Care, thanks for sharing! Great tips. May I suggest the education (public speaking, soft skills, and leadership niche) affiliate marketing tips for one of your next posts?
    Will pin this one for future reference as well.

  2. Thanks, Cate for your excellent article and it is awesome and informative. This post will be completely helpful for beginners. I personally hope you will write to us continuously for us and I always wait for your new post and follow every post.

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