6 Best-Kept Pinterest Secrets You Need to Know

It’s no secret that Pinterest is a blogger’s best friend when it comes to free (and highly targeted) website traffic. The problem though, is that a lot of outdated and inaccurate information is floating around about how to use this platform properly…and unfortunately if you follow outdated advice, you don’t get good results.

So, let’s take a moment to bury the misconceptions and uncover some of the best-kept secrets that many Pinterest gurus don’t share. Figuring out how to use Pinterest properly is going to help you boost your Pinterest page views, boost your blog traffic, and stay on the good side of the Pinterest algorithm.

Pinterest secretes nobody talks about This post probably contains affiliate links. You can read my disclosure here.

Let’s get to it!

SECRET # 1: PINTEREST HAS A LIMIT ON THE NUMBER OF BOARDS AND PINS YOU CAN STORE ON THEIR PLATFORM


At the time of publishing this article, you are limited to storing 500 Pinterest boards and 200,000 Pinterest pins on their platform. This storage number includes your secret boards and your secret pins. And I can’t believe that no one ever talks about this! Pinterest is a hot topic in the blogging/coaching world, and yet, no one ever mentions this important little fact.

It’s important because this limit will affect your Pinterest strategy at some point in your blogging career. In fact, when you hit the limit, you will get an error message that prevents you from creating anymore boards or pins. Your only option at that point will be to start deleting current pins and boards to make room for their replacements.

Don’t let this stress you out though, because 200,000 pins is A LOT of pins. We just want to keep this in mind for our long-game Pinterest strategy.

SECRET # 2: YOU DO NOT NEED TO PIN HUNDREDS OF PINS EVERY DAY


This one actually rides on the coattail of secret # 1. Think about it. If you’re pinning 200 pins a day, you will be able to keep adding new pins to that account for 1,000 days. After that, you will get an error message and will no longer be able to share pins…unless you delete some of your current ones.

This gives your Pinterest account a life expectancy of less than three years if you pin that much every day.

Sounds like Pinterest doesn’t really expect us to be pinning that much after all, huh?

Well, a lot of Pinterest coaches are teaching the strategy of pinning at least a hundred (or more) pins per day. And I hate to rain on their parade, but you absolutely do not have to do that.

Pinterest is all about QUALITY and CONSISTENCY. And they hate any activity that might appear to be spammy, even if that isn’t your intention. So, pinning hundreds of pins per day is not only unnecessary, it’s not recommended.

So, how many pins should you be pinning each day?

The honest answer is: it depends on your niche and where you are at in your blogging career.

If you’re a lifestyle blogger with a focus on hair/beauty/fashion, you’ll probably be able to create, find, and pin a lot of content every day… and that is perfectly fine. On the flip side, if you’re a new blogger that has a narrow niche and limited blog content, you might pin a lot less. And that’s okay too!

Either way, you want to focus on finding quality pins that suit your audience.

I try to pin 10-20 high-quality pins in the morning and 10-20 high-quality pins in the evening, along with a few scheduled pins peppered throughout the night and day. This usually adds up to about 50-60 pins a day (for me), but there is no exact number that will be right for everyone.

Just remember to focus on quality pins. And remember that Pinterest does have a pin limit.

If you want a free trial of the Pinterest-approved scheduling tool that will make your life soooo much easier, just hit this link!

SECRET # 3: YOUR PINTEREST SMART FEED IS NOT IN CHRONOLOGICAL ORDER


When you login to Pinterest, the first thing you’ll see is your smart feed. It’s a combination of pins that Pinterest has chosen for you based on a few things:

– Your interests and behavior.

– The people you follow.

– The boards and topics you follow.

In other words, Pinterest is curating a smart feed for you based on your actions. This means that every time you follow someone or pin something, the Pinterest algorithm is learning about your likes and dislikes, and they are putting content in front of you that you will most likely REPIN.

The feed is NOT in chronological order.

Here is what my smart feed looks like this morning:

Many of these pins have hundreds, even thousands, of repins. These are some of the most popular or relevant pins in the categories that I am following and pinning.

So, why does this matter?


If you’re using Pinterest for your business, you want to be pinning content that is relevant and helpful for YOUR READERS. This will encourage the Pinterest algorithm to put more content in front of you that will be relevant and helpful for your readers. And this means that you’ll have easy access to content that Pinterest considers  to be “high quality.”

Example: if your readers are interested in knitting, you should be pinning content about knitting. The more you pin about knitting, the more knitting pins you’ll see in your smart feed. And this makes it easy to curate quality content for your followers and readers.

It also means that you don’t have to worry about creating new pins every day just to keep those pins “at the top of the feed.” Popular, relevant, well-optimized pins will show up at the top of the feed, regardless of when those pins were created.

** Side note: this doesn’t mean that you shouldn’t be creating fresh pins regularly. Pinterest likes you to create and publish new pins as often as possible! It just means that you don’t need to create new pins every single day, with the hope of them landing on the homepage. OPTIMIZED PINS will often land on the smart feed / home page, even if they are older pins.


SECRET # 4: PINTEREST IS NOT A SOCIAL MEDIA PLATFORM


If you’ve been following any Pinterest-related content lately, then this probably isn’t a secret. But we have to cover all of our bases anyway!

For anyone that doesn’t know, Pinterest is a search engine.

Pinterest is designed to help people search and find ideas, inspiration, and solutions to their problems. It’s all about trying, buying, and reading… it isn’t really about being “social” with friends and followers.  

In fact, Pinterest actually discourages comments on pins that are made just for the sake of “engagement.”

Side note:


You CAN comment on pins, you aren’t going to be penalized for that. But this platform is not like Instagram. Commenting on pins does not do anything for you or your account. This feature is only available as a convenience to contact a pin owner for a specific reason.

Knowing what Pinterest was actually designed for will help us to use it properly. Create and share pins that will be useful to your audience. Optimize the heck out of those pins so that your audience can FIND YOU right when they need you.

{ Actionable Tip }:


Use KEYWORDS everywhere on Pinterest. On your pins, your board titles, your board descriptions, your board, your profile. You want to pepper these words naturally into your content, but you definitely want them to be all over the place…so that people can find you.

In September of 2018, Pinterest rolled out a new feature called Communities, in an attempt to bring a social aspect to their platform. Rumor has it, communities are not for self-promotion or compulsive pinning, they are for… ahem… community.

We have yet to see if this will pan out, and quite honestly, these communities have not caught on in any of my business circles. Either way, the rules of Pinterest remain the same for all other features on their platform. It’s not a social media platform, it’s a search engine.

SECRET # 5: YOUR PINTEREST ANALYTICS ARE NOT THAT IMPORTANT


If you don’t take anything else away from this article, take this away: Pinterest page views are not that important and they are not worth focusing on. I get emails, messages, and inquiries every day saying things like, “my Pinterest views are dropping, what am I doing wrong?”

Let me tell you, Pinterest page views are touchy, they fluctuate a lot, and they are not the best metric for keeping track of your actual BLOG growth. So, stop stressing about them.

Pinterest page views are just the people that have scrolled past one of your pins in the Pinterest feed. It doesn’t mean that they actually saw your pin or that they are your target audience… so don’t stress about it.

Yes, we all want our numbers to be growing instead of shrinking, and I get that. When Pinterest page views drop, it is definitely a sucky feeling. But if you focus on creating great content, creating fresh new pins, optimizing your pins, and being consistent on Pinterest, you will absolutely see growth in time. And I’m talking a few shorts MONTHS, not years.

{ Actionable Tip }:


Install Google Analytics and use that as your source of reference for Pinterest growth. It’s a more accurate metric. After you install Google Analytics on your blog, you’ll login and go here to find your Pinterest stats: Under Reports on the left side of your screen, click on Acquisition > Social > Network Referrals … This will tell you how many viewers you are getting on your Website directly from Pinterest!

 

SECRET # 6: YOU DON’T NEED TO CREATE A TON OF PINS FOR YOUR BLOG POSTS


I’m actually guilty of giving this wrong advice back in the day ***pleeeeaaaasse forgive me***. I gave this advice because that was the system I was using at the time, creating 5-7 pins for every single blog post.

That is so time consuming and so unnecessary.

You really only need to create 2-3 pins per blog post MAX. This gives you the ability to split test your pins and see which performs better. It also gives your readers an option between two pins when they are saving your article for later.

In addition to those two pins per article, you should go into your Pinterest analytics on occasion, to see which pins and blog posts are performing well. Then you can create a few new pins for those articles!

PUTTING IT ALL TOGETHER


I didn’t put this article together just for the sake of being controversial. I think these are super important points that many Pinterest coaches fail to emphasize, and it’s time for you to hear them.

Here are the main things to remember when using Pinterest for your business:

Pinterest is a search engine that allows users to search, find, and save “ideas, inspiration, and solutions to their problems.” As a business owner, you want to create and share pins on this platform so that your blog post can be the solution that your target audience is searching for.

Pinterest does set a limit on how many boards and pins you can store on their platform, so be sure to focus on quality pins that will get attention from your ideal readers. Don’t worry about pinning hundreds of pins per day, just focus on quality and consistency.

It will take a little time to gain traction on Pinterest and see those page views converting into blog traffic. Be patient, but not too patient. If you aren’t gaining any blog traffic within 2-3 months, it’s time to adjust and improve your strategy.


I hope this article was helpful! If you enjoyed these tips, please take a moment to pin for later!

Here are a few other articles you might enjoy:

How to Upload Blog Posts to Pinterest

Grow Your Blog Using Pinterest

How to Set Up Rich Pins on Pinterest

How to Grow Your Blog Traffic with Tailwind

17 Comments

  1. Sasha

    December 9, 2018 at 10:11 pm

    Great post! I had no idea that there are limits to the numbers of boards and pins!!

  2. Heather

    December 9, 2018 at 11:57 pm

    Love these tips! Great reminders! I had previously heard about the limit of pins/boards but it was good to read about it again.

    1. Cate

      December 10, 2018 at 9:54 pm

      Thank you for reading!

  3. Ell

    December 17, 2018 at 9:45 pm

    Great post Cate! Had to read because I love Pinterest! Wondering if the 200,000 pins thing applies to everyone because one of my favorite pinners has over 200,000 saved?! Although I’m only at 50,000 so I have a ways to go before I start worrying! But it’s something I definitely wasn’t aware of!

    1. Cate

      December 17, 2018 at 9:52 pm

      I’m a huge Pinterest nerd haha. Yeah, I’m on my phone so I don’t have the link in front of me, but if you Google “pin limits on Pinterest”, I’m sure the Pinterest article will pop up. Maybe it’s a new rule though, and that’s why some accounts can pin more than that? I’ll have to put a note into the support center and double check 🙂

  4. Michelle Farris

    January 6, 2019 at 6:59 am

    Really helpful blog! I knew about the pin limit but I wonder if they’ll ever change it?

    1. Cate

      January 6, 2019 at 7:20 am

      I’m not sure, I spoke to them about it a few weeks ago and they confirmed that it’s still in place. I’ll stay on top of their updates and update the post accordingly! Thanks for reading 🙂

  5. Zarina

    February 7, 2019 at 7:47 am

    Hi Cate!
    Here’s the truth:
    I’m pretty good with getting organic traffic from Google. I mean a lot of articles from my Amazon niche site hit top positions (many even with Rich Snippets) but I totally suck at Pinterest.
    When I learned about its power and how many bloggers are killing it, I was shocked. I also loved the fact that it’s not a “social” platform because I get too tired with being engaged everywhere. Anyway, last year I decided to give it a try but I don’t think I’m doing a great job right now. I don’t use Tailwind, not really consistent and don’t even know how to create highly converting/pinnable pins.
    I’m even considering some sort of service to take care of it for me (virtual assistant or something). You know, at some point to leverage my website business.
    Question:
    At the moment I pin stuff related both to blogging/affiliate marketing/work from home AND photography related niche. Is that OK? Perhaps I should create 2 separate accounts?

    1. Cate

      February 10, 2019 at 7:33 pm

      You want to be pinning content that is valuable to your target market, so if your audience wants to learn about affiliate marketing, those are the things you want to pin 🙂 Pinterest is HUGE for bloggers and if you aren’t interested in running your own account, I highly recommend passing the job over to a VA. IT’s the easiest way to gain targeted traffic.

  6. Lily @ FindingBalance.Mom

    February 8, 2019 at 4:02 pm

    Insightful post Cate!
    I really loved the tip on pinning less. I’ve personally experienced that when I pin around 35 pins per day, I get more traffic than when I try to pin 100+. I’m also less exhausted.
    It’s true the monthly viewers go up when you are pinning tons but most times it’s not to your benefit. Your virality, engagement rate… they all go down.

    1. Cate

      February 10, 2019 at 7:30 pm

      Same here! I can’t believe some coaches still recommend posting sooo many pins on the daily, it’s so much work and so unnecessary. Thank you so much for reading!

  7. Natacha I Easy Busy Vegan Mom

    March 27, 2019 at 7:37 am

    Thank you so much for those great tips! I have just been starting with Pinterest and those tips are very valuable!! I appreciate it!

  8. Emma Hersh

    May 9, 2019 at 8:39 am

    Nice tips. Simple and easy to follow. Interesting segment on pinning less.

    1. Cate

      May 12, 2019 at 12:01 am

      I’m always experimenting, but pinning less has been a great thing for me!

  9. Michelle @ Blogbymichelle

    June 15, 2019 at 7:52 pm

    Thanks for sharing these very helpful and actionable Pinterest tips. I have been struggling with Pinterest and am looking forward to growing my traffic. I have read so many posts some say don’t pin more than 50, some had success with pinning 100. Pinterest just confuses me and I am trying really hard to get a strategy together that yields result.

    1. Cate

      June 17, 2019 at 12:57 am

      You really just have to keep testing and find the sweet spot for you. But I truly believe in quality over quantity. Finding/saving high quality pins is so much more important than pinning a bunch of pins every day.

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