Let’s start this party with a controversial statement: you can make money blogging in any niche market.
Yes, I truly believe (and have seen firsthand) that bloggers can make money no matter what they choose to write about. Fashion bloggers, business bloggers, mommy bloggers – they can all make money. But what if you want to blog about blogging? How can you make money doing that?
Here’s the deal:
When you blog about blogging, you’re essentially teaching other people how to start and grow their own blogs. To do this well, you need to have experience starting and growing a successful blog.
If you have experience in this area and you decide that you want to blog about blogging, you’ll make money from one (or both) of these things:
Creating and selling your own products and services that help people start and grow their blog.
Promoting and selling other people’s products and services that help people start and grow their blog.
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Before we get into the step-by-step system for making money with this kind of blog, let’s ask the fundamental question:
CAN ANYONE BLOG ABOUT BLOGGING AND MAKE MONEY?
Despite what some people may say, blogging about blogging is NOT the easiest way to make money. You have to know who your audience is, know how you can help them, and know what the heck you’re talking about. You also have to prove yourself to be an authority in your field before people will buy from you…and that’s not easy to do.
This is why I highly recommend choosing a niche market that combines your passion AND your expertise. If you’re not an experienced and skilled blogger, then you might want to choose a different focus for your content. If you are an experienced and skilled blogger, and you want to blog about blogging, you can do it. And you can make money!
This article will cover the main ways that you can make money when you blog about blogging. We’ll also go over a few extra things that you should and shouldn’t do if you want to be successful in this field.
So, let’s get to it!
HOW TO MAKE MONEY WHEN YOU BLOG ABOUT BLOGGING
Remember, we’re ultimately going to be selling our own stuff or selling other people’s stuff. It does take some time to start earning steady income, so be prepared for that. But, as long as you know what you’re talking about and you’re recommending helpful/useful products and services to your target market, you can be successful.
Let’s talk first about promoting and selling other people’s stuff.
This is an excellent way to make money when you blog about blogging. Affiliate marketing is simply promoting the products and services of another business. You share these products via your own trackable link, and when someone clicks on that link and makes a purchase, you earn a commission.
If you are helping people start and grow their own blog, you can promote various products and services that they need along the way.
New bloggers need educational resources to help them start and grow their blog. Recommend a great blogging tool, like the Genius Blogger’s Toolkit, which is sold by a company called Ultimate Bundles. This is a heavily discounted educational bundle, filled with tools to help new and seasoned bloggers grow. Ultimate Bundles affiliates get paid for promoting and selling their blogging tools.
You can sign up for their affiliate program HERE.
There are affiliate programs for pretty much everything under the sun. So, give some thought to who your audience is and what they need from you. Then make a list of all the tools and resources you want to promote and sell. Sign up for the coordinating affiliate program and build some content around those products. Boom.
Show me the moneyyyyyyy!!!!!
Writing sponsored posts is another great way to make money in any niche market. This falls into the “promoting and selling stuff for other people” category. You’ll write the sponsored content on your website, promoting the products or services of another company. You can do this even if you blog about blogging. How?
By working with companies that sell products that are useful/relevant to your audience (bloggers). Think about what bloggers need. Examples: planners, computers, coffee cups, home office décor, stationery, video equipment, home fitness routines, care packages, etc. Get creative, the sky is the limit!
Then start reaching out to companies and pitching your ideas to them. Here is an article that covers everything you need to know about working with brands on sponsored projects.
Now, let’s talk about selling your own stuff.
SELLING YOUR OWN PRODUCTS
If you have an audience of bloggers, you can create and sell your own products to help them reach their goals and/or enjoy the process.
Educational courses to help them grow their blog, master Pinterest, or automate their business. Software that helps them automate posts, grow their audience, or convert their traffic. Fun blogger merchandise, like coffee mugs, stationery, and laptop bags.
The possibilities are endless, and you get full creative control. So, I highly recommend considering this option!
SELLING YOUR OWN SERVICES
If you have a knack for service-based business, you can always make money by providing services to bloggers. Your blog content can be focused on helping bloggers solve their problems, and you can weave your services into that content, just in case that reader decides they need a helping hand.
Your blog is all about using social media and Pinterest to grow your blogging biz. You write about Pinterest and how great it is for boosting blog traffic. And you offer Pinterest VA services to your audience to help them grow their own Pinterest account.
Or, maybe your blog is all about using search engine optimization (SEO) to grow your website traffic. You write about optimizing blog posts and social media accounts. You can offer SEO services to bloggers and take care of this task for them, so they can focus on other parts of their blog.
Use your own experience and skill to come up with a service that you can offer to your audience. It’s one of the best ways to make money when you blog about blogging.
Before we wrap up, let’s cover a few of the DOs and DON’Ts for blogging about blogging.
>>> Recommend products that you use and love! A successful blogger is the ideal person to recommend products and services that helped them to grow and make money from their blog. Share your success stories and the products that have assisted in your success.
>>> Keep yourself in check. You don’t want to turn into an annoying spam-bot that crams your sales-pitch down people’s throats. So, don’t so that. Keep on making sure that you’re educating, inspiring, and serving your audience.
>>> Recommend products just for the money. It’s important to EARN THE TRUST of your audience and recommend products that will truly benefit them.
>> Copy another blogger’s work. There are a lot of us in the “blog about blogging” community. We write about similar things and we share a similar audience. But, that doesn’t make it okay to copy someone else’s work. This includes their sales copy, email templates, blog posts, website pages etc. That is their intellectual property and it is illegal to use it on your own website or social channels without permission. It’s important to create your own content, with your own unique voice and experiences.
PUTTING IT ALL TOGETHER
When all is said and done, YOU are absolutely capable of making money from your blog. Make sure you know who your audience is. Make sure you know how you can help them. And choose a few revenues streams that allow you to promote products that your audience will use and love.
And don’t forget to sign up for the Ultimate Bundles affiliate program and start promoting their amazing discounted bundles to your audience now. It’s a great way to earn extra income from your blog!