How to Get Blog Traffic from Pinterest in 2020 Without Going Crazy

I see you, fellow content creator, scrambling around Facebook groups and Googling like crazy, trying to figure out what the heck Pinterest wants from you in 2020! Well, this detailed guide is going to clear up all the confusion and put your mind at ease. This is exactly what you need to do to get blog traffic from Pinterest – no fluff and no fuss!

 

If you spend any time in blogging groups on Facebook, you probably heard about the uproar that occurred in February 2020, when a Pinterest representative did an interview and essentially told bloggers that they need to be creating more fresh pin images and stop repinning old junk so much (okay I’m paraphrasing, but that’s the gist of it).

 

A lot of bloggers lost their minds! And understandably so.

 

How could we possibly create MORE content and MORE pins than we already are?!

 

If you felt the blogging world shake that day, or if you’re just banging your head against the wall trying to get blog traffic from Pinterest, worry not my friend! By the end of this article, you will have all of the knowledge, tips, and tools that you need to make sense of the Pinterest algorithm and get the results you’ve been desperately wanting.

 

Let’s get to it!

Brunette woman with a bullhorn, white background, text overlay says get blog traffic from Pinterest in 2020

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Before we dig into this, let me say that Pinterest growth DOES take time, no matter what you do. It is not something that (most of us mere humans) will see results from overnight. We have to consistently put in the strategic work and make adjustments when necessary if we want to grow. But following these Pinterest tips is a good start!

 

HOW TO GET BLOG TRAFFIC FROM PINTEREST IN 2020

 

First, comes the tough love: the ONLY WAY to drive quality traffic to your blog from Pinterest is to have interesting and engaging content that your target audience will enjoy or benefit from. So, that should be priority number one.

 

Remember, we are NOT talking about Pinterest page views or Pinterest followers – both of those numbers are not important.

 

We’re talking about people that find our pins on Pinterest and then come back to our blog to read what we wrote about. And the only way to accomplish that is to create great blog content that people want to read.

 

How can we figure out what people want to read?

 

It starts with narrowing down your focus, figuring out who your target audience is and what kind of stuff they are searching for online.

 

Let’s say you’re a fitness blogger and your target audience is moms with small children. You know who they are, and you know they are searching for weight loss tips (not all moms with small children, but just the moms that you are trying to reach).

 

Great. Now that you know who they are and what kind of content they are searching for online, you can write more of that content for them. If it’s useful, engaging, and relevant to them, they will want to read it!

 

This is where Pinterest comes in.

 

You wrote the great content. Now, how the heck can you get it in front of your target audience?

 

Pinterest, baby!

 

Pinterest is a search engine where people look for ideas and inspiration for the things they want to use, make, try, or buy. I’m a Pinterest junkie, so I KNOW. What we’re trying to do is get our content in front of them when they are searching for things on Pinterest.

 

This leads to quality blog traffic, which is what all bloggers want.

 

So, with that little narrative in mind, here is how you’re going to get blog traffic from Pinterest in 2020 (without completely losing your mind).

 

1. Go back to Pinterest basics.

 

Even if you’re not a beginner on Pinterest, I’m gonna bet that you can probably use a quick refresher about what Pinterest is REALLY for, from a consumer perspective. Because content creators tend to forget the most fundamental things about Pinterest USERS, and this hurts their growth.

 

Refresher:

 

Pinterest is a place for PINNERS to organize and store ideas, plans, projects, and inspiration. It’s all about the user experience and giving pinners what THEY want.

 

Pinners (not content creators like you and me) want to see helpful, fresh, interesting, inspiring, catchy things that make them SLOW. THEIR. SCROLL when they are browsing through Pinterest or searching for something specific.

 

The Pinterest algorithm is designed to serve PINNERS and make their experience as pleasant (and addicting) as possible. If pinners are happy, they will keep coming back to Pinterest, which is what Pinterest wants!

 

If you and I help Pinterest accomplish their goal of giving pinners a pleasant experience, they will reward us… more about this later.

 

2. Create attractive pin images.

 

Alright, we’ve got the great content down and we’ve got the basics fresh in mind. Now, we need to create some attractive pin images.

 

When I say “attractive” I am not talking about Will Smith (my teenage crush). Although, if he needs me to school him on Pinterest best practices, I think I could make room in my schedule!

 

I am talking about appeal from the perspective of your target audience.

 

You have to create pins that will make pinners SLOW. THEIR. SCROLL. And even though there will be commonalities in the images/designs that make people slow down and click that pin, some of it will depend on your target audience and what THEY are specifically looking for on Pinterest.

 

This includes using imagery and wording that appeals to them and their needs.

 

Creating attractive pin images is seriously going to be the most important part of your Pinterest strategy.

 

How do I know this?

 

Well, number one: Pinterest said so.

 

They have been telling us for years that we, as content creators, need to publish pin images that are relevant and eye-catching for our potential readers and followers. But they reiterated this point very clearly in their February 2020 interview with Tailwind.

 

And number two: spam pins still find their way to the top of the Pinterest feed on a regular basis!

 

I’m talking about pins that LOOK attractive on the surface, but they have actually been stolen by spammers who redirect them to their own sites illegally (in an attempt to steal that Pinterest traffic).

 

How do those spam pins still manage to rank? **Insert eye roll**

 

Because the pin IMAGE is still getting attention from Pinterest users.

 

Pinterest explicitly stated in their February interview that the pin IMAGE is more important than the pin URL, so keep this in mind.

 

Of course, we’re all hoping that they get a grip on the spam sooner than later, but it’s still a clear indicator that what they are saying right now is true: attractive pin images get more favor in the Pinterest feed.

 

Now, how the heck do we figure out what makes a pin “attractive” to pinners and how to create those pins ourselves?

 

Don’t ask me dude – my graphic design skills suck!

 

I’m not a graphic designer by any stretch of the imagination, so I can’t be the one to teach you how to make your pin images look better. If you want to learn from a great teacher, then I recommend this pin graphics course. This is the course I took in January 2020 that has quite literally changed my entire Pinterest game!

 

Although I took the course and have been actively implementing everything I learn, I still have a loooong way to go. But these screenshots can attest to the power of the course – the training works if YOU put in the work!



 

I’m a firm believer that better pin graphics WILL drive more traffic to your blog from Pinterest. So, keep working on improving those pin graphics.

 

{ PRO TIP }:

 

Only use images that have some sort of connection to the content in the blog post you are linking to. If the blog post is about babies, include pictures of babies or baby products. If the blog post is about school, include classrooms, teachers, or school supplies.

 

Pinterest can SEE your images. The algorithm then takes those images and pairs them with other similar images in the search feed. With this in mind, let’s make things easier on Pinterest and help them see what our posts are about so they can rank our pins properly in the search feed!

 

Real talk:

 

If you think your pin graphics are great, but you aren’t getting many impressions, clicks, or saves, then you need to do some adjusting.

 

4. Keywords + Optimization

 

Getting blog traffic from ANY search engine involves some optimization work, right?

 

To get blog traffic from Pinterest, you need to make sure that all of the text connected to your pins, boards, and blog posts are optimized for Pinterest search.

 

This includes keywords on your actual pin image (remember Pinterest can SEE everything on your pin image, including your text). Keywords and variations in your pin titles, pin descriptions, boards, board descriptions, blog post URLs, and blog post content.

 

The better you optimize your content, the easier it is for Pinterest to help you rank in their search engine. So, get to optimizing, babe!

 

 

5. Pique the curiosity of pinners.

 

Okay, now we have great blog content that our target audience will love, and we have beautifully optimized pin images that make them slow their scroll when they’re on Pinterest… But how do we actually drive those pinners back to our blogs? We’re trying to get BLOG TRAFFIC from Pinterest right? Not just impressions and saves.

 

Let’s look at Pinterest from the pinner perspective again.

 

As a pinner, I save lots of pins for things I want to come back to later: camping hacks, organization tips, clean eating, capsule wardrobes, etc. This is typical pinner behavior.

 

Can you guess how many times I actually went back into my boards and opened up those blog posts?

 

Not all that often (if ever). Maaaaaybe on the rare occasion that I was specifically planning a trip or needing a certain recipe from one of my boards. Most of the time, those pins faded into the Pinterest void.

 

And we don’t want that to happen to YOUR pins!

 

To get blog traffic from Pinterest, you need to do one of two things: either give pinners a reason to click on your pin and head over to your blog post RIGHT NOW, or make sure your pin and your topic stands out so much that they’ll REMEMBER IT, save it, and very likely come back to it later.

 

Preferably the first option. When people save your pins, that is great. But Pinterest saves don’t equal blog traffic – many of those people will never even look at your pin again. We want to encourage blog visits right now, while the pinner is here in front of our pin.

 

* As a side note: some of your pins WILL get lost in the Pinterest void of forgotten boards. It happens to all of us. This isn’t a bad thing though. Those initial impressions and saves tell the Pinterest algorithm that your pins are getting attention from pinners (and this is never a bad thing).

 

Okay, so how do we pique the curiosity of pinners?

 

Give them a little taste of the awesomeness that they’re going to find in your blog post, but don’t give away the farm. <— Shameless ‘Friends’ reference, who can guess the season and the person who said it?

 

If you can get your pinners to pause and ask themselves ‘I wonder what I’ll find on the other side of this pin?’, then you’re on your way. If you can get them to tell themselves, ‘oh man, I absolutely MUST see what is on the other side of this pin’ then your job is done. Blog traffic from Pinterest, comin’ right up!

 

This brings us back to that great blog content of yours – once they click on your pin and head over to your blog, you need to actually DELIVER what you promised on your pin. Because remember, Pinterest is interested in the overall user experience for their pinners. They want your pin image, description, and blog post to serve their pinners and keep them coming back for more.

 

6. Create FRESH pins.

 

Ohhhhhhhh, here we go!

 

The three little words that recently caused so many bloggers to break out into a frenzy of frustration. In a February 2020 interview, the Pinterest team stated that content creators should focus on publishing their own “fresh” pins to the Pinterest platform.

 

Fresh pins were defined as brand new pin IMAGES that do not already exist on the Pinterest platform. They also implied that if you’re repinning old content more than you are creating fresh content, you will not receive as much favor in the Pinterest algorithm (more on this in my CliffsNotes below).

 

Like I said in the introduction of this post: they want content creators to CREATE new pins and stop repinning old pins so much.

 

Is Pinterest seriously telling us that we need to create more content and more pins MORE CONSISTENTLY if we ever want to grow?

 

More work? More pins? How dare you do this to us, Pinterest!

 

But let’s pause… Take a big deep breath …

 

Here’s why this isn’t as awful and scary as it sounds:

 

Pinterest has ALWAYS said that content creators (like you and me) should be creating relevant new content and putting it on their platform. This is NOT new information.

 

Nerdy Pinterest fact:

 

Pinterest launched their Pinterest Business Account feature in October 2012 (a looooong time ago) with the purpose of helping business owners and content creators reach their target audience on this platform.

 

Each year, they publish new tools and trainings to encourage content creators to use their platform with pinners in mind. Pinterest is not the enemy – they are offering us a free marketing tool to grow our blogs. We just need to follow some basic marketing principles to stay on their good side. No big deal.

 

So, do we need to work ourselves to death creating hundreds of fresh pins every day, with the hope of keeping Pinterest happy and getting blog traffic from them?

 

Nope.

 

We just need to make sure that our FOCUS is more on creating fresh content and less on repinning old content that isn’t necessarily helpful to pinners right now. That’s it. And this is something that we really should’ve been doing already, if we we’ve been paying attention to the Pinterest basics and the fundamental facts about pinners.

 

With that said, I still repin old content when I feel that it’s helpful and relevant to my target audience (and you can too). I still schedule the same pin to multiple relevant boards through Tailwind. And I still create fresh pins for older blog posts and upload those to Pinterest regularly too. Pinterest just wants us to avoid excessive repinning of the same old pins that already exist on Pinterest.

 

Bottom line: you’re a content creator. Focus on creating fresh content.

 

7. Make sure you know the difference between pinning and re-pinning.

 

This one probably should have come before point # 6, but better late than never.

 

We throw around Pinterest terms so casually, but sometimes we forget the little differences between these basic things.

 

Pinning to Pinterest means you are taking an image from the internet and uploading it to the Pinterest platform via your Pinterest account.

 

You can do this from a blog post or website, through Tailwind, or through direct upload via Pinterest. Keep in mind that the very FIRST TIME a specific pin image hits the Pinterest platform, it is considered a fresh pin (this has been confirmed via Tailwind).

 

Anytime that same pin image appears again (even if it scheduled through Tailwind) it is considered a duplicate pin. Not a BAD pin, but a duplicate pin. Duplicate pins are fine in moderation.

 

Repinning on Pinterest means you are taking a pin that already exists on the Pinterest platform, and re-pinning it to your board(s).

 

It is OKAY to repin!

 

Re-pinning is natural Pinterest behavior and it is not bad to repin content that already exists on Pinterest, as long as that content is useful or relevant to your audience. When Pinterest says that we should focus more on creating fresh content and less on repinning, they are actually HELPING US perform better on their platform.

 

I still repin content, and you can too. We just need to focus more on creating our own fresh content and less on repinning content that already exists on Pinterest.

 

8. Focus on quality over quantity.

 

This has been my motto since day one, and I’ll admit, it feels kinda good to be correct on this one! Back in the day, when all the Pinterest coaches were saying you should pin 100+ pins a day, I cringed.

 

Suuuuuuch bad advice (for most bloggers). And so much unnecessary work.

 

Pinterest has finally stated that we do not need to be pinning an excessive amount of content on their platform to be successful. And that’s a good thing!

 

They want high-quality, fresh pins (new images) that are interesting and useful to pinners. That’s it.

 

9. Use templates to make life easier.

 

Hopefully by now, you have a decent handle on what’s going to help you get blog traffic from Pinterest: great content, catchy pin images, optimized pins, curiosity-provoking text, fresh pins (even if they link to older blog posts), and a focus on quality over quantity.

 

But what if you’re super busy and can’t manage to create new pin images every day?

 

Here are two helpful pieces of advice in that case: batch your work and use pin templates.

 

For batching, try to dedicate a specific amount of time to pin creation each week and avoid all distractions during that time. If I have a few good pin templates and an hour of free time, I can easily create 15-20 fresh pins.

 

You’ll get better and faster at this too, especially after taking a good pin graphics course and finding some good pin templates!

 

If you’re a Photoshop user, Carly Campbell from MommyonPurpose has this pin template library that is super affordable.

 

If you’re a Canva user (like me), Alicia Powell from Pixi Stock has this stock photo library with over 1,100 editable Canva Pinterest templates for members.

 

And if you’re comfortable with design, you could also just create your own! But templates do make the whole “fresh pin” concept much less overwhelming.

 

10. Use Tailwind.

 

Alright, here comes the controversy.

 

Is Tailwind useless now that Pinterest is being super strict about excessive pinning of the same image?

 

Actually, no.

 

Tailwind is working WITH Pinterest to make the user experience and the content creator experience BETTER. They are rolling out tools and resources to help you and me perform better on Pinterest.

 

They also just launched a SmartGuide feature for Tailwind customers. Tailwind’s Smart Guide monitors your account to make sure your pinning behavior falls in line with Pinterest best practices. If it doesn’t, they will let you know exactly what you need to fix! Their support team is also extremely helpful and responsive, so if you’re overwhelmed or confused by Pinterest best practices, they can help you out.

 

More than ever, I think Tailwind is incredibly helpful for anyone whose focus is on growing your blog traffic with Pinterest. Also, if this changes for me and I find that Tailwind is no longer useful in 2020, I will let you know by updating this post!

 

If you’re considering jumping on the Tailwind train, you can get a free month with my Tailwind referral link here.

 

**As an important side note: Tailwind has confirmed that they are NOT capping scheduled pins at 50 pins a day. They are simply suggesting that you do not NEED to schedule more than 50 pins a day. It is a recommendation that I agree with, but you can essentially do whatever you want to do.

 

In my opinion, there is rarely a need to schedule more than 50 pins a day.

 

CLIFFSNOTES FROM THE INFAMOUS TAILWIND INTERVIEW

 

Here is a quick summary from the Pinterest/Tailwind interview that took place on February 11, 2020.

 

These are my own paraphrased notes that I took while watching the live, because I wanted to share some personal thoughts that are not coming from someone who works for Tailwind or Pinterest. However, the official interview summary can be found right here and it’s full of helpful info too.

 

Essentially, Alisa Meredith from Tailwind did a LIVE Q&A with Lucy Matthews from Pinterest. They discussed Pinterest best practices and what content creators should be doing on Pinterest as we move further into 2020.

 

The general theme was simply this:

 

Create relevant content and create fresh pins on a regular basis.

 

The Pinterest algorithm favors recent and relevant content. The emphasis was on creating fresh new pin IMAGES because new images are considered “recent” and will receive more distribution in the home feed and search results.

 

An important note: rewriting the title or description will not ALONE count as a fresh pin. You need a new image. My favorite places to find good stock images for Pinterest are Deposit Photos and Pixi Stock.

 

So, what about duplicate content?

 

Bottom line is, in 2020, duplicate content will be distributed less IF it is not relevant to users at that time. Meaning: you CAN still pin duplicate content and you can still repin existing content from Pinterest within moderation, as long as it is relevant to your audience (like seasonal content and certain evergreen content).

 

Some duplication on Pinterest is natural. But Lucy from Pinterest explained that you will maximize your reach by focusing your time and energy on creating relevant and fresh content. Less time on CURATING pins and more time on CREATING pins. In other words: some of that time that you’re spending repinning old stuff would be better spent on creating a few new pins.

 

How can we figure out how much duplicate content is too much?

 

That’s where Tailwind comes in.

 

After Lucy from Pinterest left the interview, the owner of Tailwind hopped on and did some explaining of how Tailwind is still going to be useful for content creators, even though Pinterest is focusing more on fresh content.

 

Essentially, he explained that Tailwind is working WITH their Pinterest partners to help content creators stay within their best practices.

 

Their new SmartGuide feature is based on what they know about Pinterest best practices and it will be continuously updated as Pinterest makes adjustments. If you’re trying to schedule too many duplicate pins, the SmartGuide notification will let you know. They are also rolling out improved image-recognition software to improve the duplicate-pin notifications.

 

As of now, Tailwind is recommending no more than 50 scheduled pins a day and no more than 10 repins of the same pin to multiple boards. In other words, it is OKAY to pin a duplicate image to a few of your most relevant boards, but most of the time, that same pin image should NOT be pinned to more than 10 boards.

 

This is actually a good thing! Remember, quality over quantity. There is no need to be pinning hundreds of pins each day – focus on relevancy and recency to maximize your reach!

 

If all of that confuses you, just think about the natural behavior of everyday pinners – the average pinner is not going to save 10 identical pins to 10 different boards on the same day. But they *might* pin something to one board one day, come across that pin again at a later time, and save it to another board the following week, etc.

 

If you want to stay on the safe side, pin like a natural pinner would.

 

GET TRAFFIC FROM PINTEREST WITH THESE HELPFUL RESOURCES:

 

If you still have questions or concerns, Tailwind is a great place to turn. They published a FAQ article with Pinterest best practices for 2020 right here.

 

You can also stay up-to-date on Pinterest news in the Pinterest Newsroom right here. And you can stay up to date with Pinterest Trends right here.

 

 

PUTTING IT ALL TOGETHER

 

I know we covered a lot of ground here today, but here’s a quick recap (or a quick summary for my speed scrollers out there – I see you Drew):

 

You CAN still get blog traffic from Pinterest – even the “little guys” like me are getting steady (or increasing) blog traffic from Pinterest.

 

You just have to focus on keeping pinners happy and following Pinterest best practices.

 

This includes creating fresh pins on a regular basis and only repinning content that is relevant or useful to your target audience. You should also be continuously improving your pin graphics if you want to improve your blog traffic conversion rate (this pin graphics course can help). And ultimately, just remember that serving your target audience more fully will help you to see growth in the longrun.

 

Bottom line: create great pin images that lead to great blog posts, and you’ll get blog traffic from Pinterest!

 

If you found this article helpful, be sure to pin it for later!

 

 

 




11 Comments

  1. Darrah

    February 15, 2020 at 1:06 am

    Thank you so much for putting this together! Super comprehensive, yet simple to comprehend. This renews my hope for Pinterest. I love using it so much but feel like business-wise I haven’t hit my stride yet. I have spent SO. MUCH. TIME with mini courses and video tutorials and following every guideline, and while I’m getting some traction with re-pins and closeups (so at least temporarily slowing their scroll ;), the click-through rate isn’t that high. I’m working on stronger CTAs . I just started making big batches of fresh pins since I don’t have a ton of content and that really seems to be helping, so maybe I’m on the right track for 2020! Thanks again for this awesome update!

    1. Cate

      February 15, 2020 at 8:47 pm

      If click through rate isn’t great, just remember to make the copy enticing for the reader, give them a taste, but not the whole story (they have to click on your blog post to get the whole story)!

  2. Valentina

    February 15, 2020 at 8:58 pm

    I love this post so much! I can see how much time and work you put into writing it to make sure you had all the latest and correct information. I also really like that you included notes from the interview at the end of the post. As not everyone has the time (or wants ) to watch the whole video.
    Also, congrats on your Pinterest progress! I’m so happy for you!
    Valentina | TheFemaleBusiness

    1. Cate

      March 6, 2020 at 11:39 pm

      Thank you so much for reading! I appreciate you!

  3. anjan

    February 20, 2020 at 4:15 pm

    as always you give us so much value cate and loved it so much
    But I have a question, as I have few posts so if I make 3 new pins of 3 different posts and pin them to my most relevant board is it good ?
    Can I pin them again the next day in other relevant boards?
    and again next day can I create new fresh pins of those blog posts and pin them to pinterest?

    1. Cate

      February 27, 2020 at 3:48 am

      I space them out more than a day for sure.

  4. Ishan Thapar

    February 21, 2020 at 6:34 am

    Pinterest has shown great potential for quality images and content. Good work.

    1. Cate

      February 27, 2020 at 3:44 am

      LOVE Pinterest!

  5. Sahil K..

    March 26, 2020 at 9:18 am

    This was a great article but I have a question for you that Why you don’t use Google Adsense ads on this Blog? I surf for least 1 or 2 hours in this blog from the past 3 days reading stuff but I did not see a single ad. Why?

  6. samantha

    March 30, 2020 at 11:08 pm

    Really great article! So re-pinning won’t do anything in terms of gaining traffic? Only creating fresh pins will?

    1. Cate

      April 17, 2020 at 5:58 pm

      Re-pinning is fine in moderation. We just want to create more fresh pins

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